Brand
Baridi — Brand Identity & E-commerce
A complete identity and commerce platform for a Kenyan natural cooling brand — from wordmark to web store.
Client
Baridi Ltd
Status
COMPLETED
Duration
20 weeks
Cost
KES 3,800,000
6/1/2024 — 10/15/2024
About the project
Baridi is a Kenyan brand focused on natural, sustainable cooling solutions for homes and hospitality. We built the identity from the ground up: naming architecture, wordmark, colour system, packaging, and a full e-commerce platform. The visual language leans on cool tones (dusty blue, sage, ivory) and a clean geometric wordmark that survives both small packaging contexts and large-format signage. The commerce platform ships with local payment, delivery tracking, and a lightweight CMS for the team to manage product releases.
Process
- 01Category audit and competitive positioning
- 02Naming and verbal identity
- 03Visual identity: wordmark, colour, typography
- 04Packaging design and print production
- 05E-commerce platform design and build
- 06Photography direction
- 07Launch campaign assets
Technology
Next.jsShopifyFigmaTailwind CSSSanity
Gallery
