Brand
Kenya Breweries — Portfolio Brand Refresh
A disciplined refresh of a flagship Kenyan beverage brand — keeping recognition while sharpening modernity.
Client
Kenya Breweries Limited
Status
COMPLETED
Duration
28 weeks
Cost
KES 6,800,000
2/1/2024 — 8/15/2024
About the project
Kenya Breweries engaged us for a careful brand refresh of one of its flagship products. The brief was narrow but hard: modernise the identity for younger audiences without losing the recognition built over decades. We worked through multiple rounds of testing, refining the wordmark, label proportions, and colour fidelity. The result shipped across packaging, OOH, and digital.
Process
- 01Heritage audit and recognition research
- 02Wordmark refinement
- 03Label and packaging system
- 04Colour fidelity testing
- 05Production and pre-press
- 06OOH and digital adaptation
Technology
Adobe IllustratorAdobe InDesignEskoFigma