Campaigns
Sarova Hotels — Seasonal Campaign
A multi-channel seasonal campaign for a Kenyan hospitality group across print, digital, and in-property.
Client
Sarova Hotels & Resorts
Status
COMPLETED
Duration
12 weeks
Cost
KES 4,200,000
1/10/2025 — 4/5/2025
About the project
Sarova Hotels needed a seasonal campaign that worked across their portfolio of city hotels, lodges, and beach resorts — without diluting each property's character. We designed a modular campaign system: a master identity for the season, plus per-property adaptations for imagery, colour, and typography. The campaign ran across OOH, print, social, email, and in-property collateral, with a shared photographic library and copy framework so each property could publish independently while staying coherent.
Process
- 01Campaign concept and messaging architecture
- 02Master identity design
- 03Per-property adaptations
- 04Photography direction and production
- 05Print production
- 06Digital asset kit
- 07Media rollout and reporting
Technology
FigmaAdobe PhotoshopAdobe InDesignAfter Effects
Gallery
